How To Start An Online Store In 2023 (Step By Step Guide)

When I started my drop-shipping journey back in 2021, everything seemed too complex and difficult. However, with time and experience, I realized it is quite simple if you break the process down into small, manageable steps. In this guide, I will share with you the step-by-step process to start your online store in 2023 in the simplest way.

Start An Online Store

Decide Your Target Audience

The first crucial step is deciding your target audience. This includes parameters like demographics, interests, location etc. For example, you may target tech enthusiasts aged 25-45 residing in USA. A clear target audience helps create compelling marketing messages.

Choose Your Product To Sell

Next, you need to select the product(s) to sell. Some options are targeting enthusiastic hobbies, pursuing your personal passions, or capitalizing on current trends. For example, as travel is booming, you can focus on travel gear. Analyze competitors, reviews, best-sellers, pricing etc. to identify customer preferred options.

Create Your Online Store

With the audience and products decided, it's time to create the online store. Here are the steps:

Step one: Setup the eCommerce website. Popular platforms like Wix, Shopify, WordPress + WooCommerce are easy to use.

Step two: Installation of WordPress. Download WordPress from, install it on your hosting server using Fantastico, Softaculous or manually.

Step three: Set up your online store. Link your domain to WordPress. Install WooCommerce plugin to convert WordPress into an online storefront.

Step four: Add your products. Create products by providing name, description, images, pricing etc. Ensure SEO best practices for titles and descriptions are followed.

Step five: Theme selection and customization. Choose an appealing, conversion optimized theme from hundreds of free/paid themes. Customize the design, colors, fonts as per your brand.

Step Six: Increase Your Online Store Functionality With the basics setup, it's time to add advanced functionalities using plugins to simplify operations and boost profits. 

Also Read: How to Start a Blog For Free

Here are important WordPress plugins:


Helps create attractive opt-in forms, pop-ups for email list building.

Easy Affiliate: 

Manage and track affiliate program.

Advance Coupon: 

Setup coupons, discount codes with custom rules.


Drag and drop page builder for creating landing pages fast.


Powerful Google Analytics plugin for tracking store analytics.


For email and social marketing automation to boost engagement. 

All-in-one platform for funnel building, email marketing and more without coding.

Why You Should Use Astra Theme

Astra is the most popular WordPress theme for a reason. Some key advantages are:

(i) Easy Customization: Intuitive interface and hundred of options for customizing look without coding.

(ii) Minimize Efforts: Saves you hours of coding as it is lightweight and fully responsive.

(iii) Responsiveness: Fluid layout adaptable to all screen sizes for great customer experience.

(iv) Performance: Optimized coding for faster page speeds to improve SEO and user experience.

(v) SEO Friendly: Semantic markup and structured data helps SERPs visibility and ranks.

Also Read: Optimize your website for Mobile Devices

(vi) Support: Large community and regular updates & upgrades for lifelong support.

(vii) Good Customer satisfaction: Rated #1 on WordPress directories for trust and support.

(viii) Security: Rigorously tested for security vulnerabilities and comes with regular security patches.

(ix) Advertisement Friendly: Well integrated with popular ad plugins & analytics for optimal results.

Astra Pricing

The theme is offered for free under GPL license. For premium addons like templates, individual features, support, you can go for Starter ($49), Grow ($99) or Agency ($249) subscription plans as per your business requirements.

How to Install WordPress Plugins

Login into your WordPress dashboard, click on Plugins, then click Add New to upload or search for plugins. Install, activate and configure the plugins as per your needs. Ensure compatibility with WordPress and theme versions. Regularly update plugins for security and features.

In conclusion, carefully following the above strategic approach will help you successfully start your online store by the mid of 2023. With the right focus on audience, products and marketing, you will be well on your way to generating your first sales. Feel free to contact me if you need any assistance in your store launch.


Q1. How to start an ecommerce store in 2023?

Follow the step-by-step guide discussed above to select the right platform like Shopify, create a professional online storefront, add products, optimize user experience and boost marketing.

Q2. Should I start an ecommerce business in 2023?

Yes, despite economic challenges, ecommerce is still growing. With proper planning and creativity, you can build a successful business next year.

Q3. How do I start a Shopify business 2023?

Sign up for a Shopify account, customize your store, list products, drive traffic, optimize for sales and scale up as you gain experience over time.

Q4. How do I launch an online store?

Choose platform like Shopify, install WordPress, select theme, add products, drive traffic from social networks and google to launch your store.

Q5. Is it worth starting a Shopify store in 2023?

Yes, Shopify makes it easy to launch and manage an ecommerce business in 2023. Focus on the right products, marketing and niche to build a profitable store.

Q6. Is Drop-Shipping a good way to make money in 2023?

Yes, drop-shipping allows earning with low investment and hassles. Carefully selecting trendy products, optimizing operations can yield success even in 2023.

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